How to Tell if Your Copywriter is Worth Top-Dollar
If you have the desire to use the internet to make some cash, you'll need a website. That web site needs to be well written, most especially if you're hoping it will bring in profits. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A good copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Naturally, not all copywriters are created equal. Some of them are crazily talented. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Here are tips on how you can tell the difference.
Does the writer have a web site of his or her own? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a site of their own, how can they help you with your site? Examine the copy used on this website as well. If you see many grammar and spelling errors, this is a terrible sign.
How favorably do you respond while you are going over the copywriter's own copy? This involves more than just finding errors in grammar and syntax. Does read more the copy make you feel any sort of emotional reaction? Does it move you to like the copywriter? Does the web copy make you want to follow up and learn more about the copywriter? Does the copy make you feel like you should hire the writer immediately? Does it make you want to run the other way? Does the copy push you to be angry? These are all vital reactions and you should listen to them.
Do a bit more inquiry on the writer. Look for reviews for the writer on third-party sites and forums. It is likely that the only reviews on the copywriter's web site are going to be glowing ones. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials merit attention. You should also ask the writer to give you several references. Make sure that you follow up and actually get in contact with those references and ask for an honest opinion from them.
It is important to actually read any samples furnished to you by the writer. Ask for more samples than are displayed on the writer's web site. This is especially vital if the copywriter is touting himself or herself an expert in a field. When the writing looks like it was sourced from Wikipedia or is Discover More particularly unclear, it's best to find someone else.
There are many different ways to find out if a copywriter is worth your money or not. It is important to do your homework and look beyond the writer for information as to his/her reputation and character.